Practical guide for trades
How Landscapers Can Turn Before-and-After Photos Into Enquiries
Landscaping transformations attract attention, but attention becomes an enquiry only when the customer understands the work, location and next step.
Match the camera position
Use the same angle for before and after images so the transformation is easy to read.
Explain the customer’s objective
Privacy, drainage, maintenance, entertaining space and child-friendly design are stronger stories than “another job completed”.
Show groundwork and preparation
Customers may not understand why quotations differ until they see excavation, levels, drainage and sub-base work.
Name materials accurately
Explain the paving, fencing, planting or surface used without making unsupported performance claims.
Make the enquiry relevant
State the type of project, the real area served and the information needed to prepare a quotation.